Creative Marketing Design | Advertising | Digital | Print
Kevin Allan
Frank
About this site
Everything You See Here Was Created and Produced By Me.
I designed and built this site myself: the functionality and layout, the type and color choices, the topographic map you just dragged your cursor across, the case study decks, and the images. The selected work below was handled the same way. If you want to know how I approach a project, this page is a sample of it.
Selected Work
2016–Present
Utah Charter Network · Freelance Work
A New Logo, Website, and Branding System
A complete brand build: a new logo and identity system, a website designed and built from the ground up, and the standards that hold the two together.
- Logo and identity system designed from scratch
- Full website design and build
- Brand guidelines: type, color, logo usage
- Print and digital collateral
SimX · VR Medical Simulation · 2023–2025
Design for a VR Simulation Startup
Solo designer on the marketing team, at an evolving virtual reality startup serving top medical schools across the globe and military medic training centers. I owned all brand marketing design output up through the company's acquisition by Madison Industries.
- Brand refresh: logo system, typography, color, guidelines
- Complete digital asset set for the website redesign, built with the dev team
- Reusable booth designs and collateral used at 50+ trade shows a year
- Pitch decks and investor materials supporting the 2024 acquisition
Blendtec · Consumer Appliances · 2018–2023
From the Homepage to the Box on the Shelf
I led the end-to-end redesign and launch of Blendtec.com (still in use) for a consumer brand distributed in 90+ countries. I designed and managed all digital assets and print design: product boxes, manuals, store displays, and more.
- Website redesign and launch: direction, copywriting, layout, production
- Retail and commercial packaging library across 20+ SKUs
- Email campaigns, sales collateral, user manuals, and catalogs
- Ad creative for Meta, Google & LinkedIn campaigns
Show Up Utah · Contract, Nonprofit · 2022
A Digital Home for a Statewide Initiative
A statewide community-impact initiative run with the First Lady of Utah's office. I designed and built the site in Webflow and led web creative for the campaign, reformatting agency-produced print, banners, signage, and advertising into one cohesive digital presence.
- Website designed and built in Webflow
- Web creative management alongside the First Lady's office
- Print, banners, and signage reformatted for digital and social
What I Do
Capabilities
Where I've Been
Experience
Off the Clock
Side projects
SnoCast Utah
A quick read on snow conditions across Utah's popular ski resorts, all in one place.
Website built and designed by me.
Creative Designer, Connecting With Real Customers Worldwide.
I'm a brand creative and graphic designer based in Salt Lake City. For most of the past decade I've been the only designer in the room, so I'm used to owning strategy, craft, and production deadlines without needing much direction. That work still happened alongside sales, marketing, engineering, and outside agencies, and the projects I'm proudest of came out of those rooms rather than mine alone.
I work primarily in Adobe Creative Suite and Figma. I've folded AI tools like Claude, ChatGPT, Gemini, Higgsfield, and Google's Nano Banana into my process where they genuinely speed things up and assist in my creative process. I'm comfortable anywhere from starting a brand to shipping final production files.